Hard lines create long lines

Hard lines create long lines

When I see a movie or a painting, I see the result of what someone created. I don’t think much about how it was made. I don’t understand it like someone who studied art or made a movie. When I see a website, ad, sales pitch or product design, I don’t just see it for...
How to hire the right marketing leader for your startup

How to hire the right marketing leader for your startup

Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great marketers, but my response to them is always the same: “It depends. What kind of marketing leader are you...
27 awesome SaaS metrics resources

27 awesome SaaS metrics resources

The software industry has almost finished its 10-year conversion to SaaS (software as a service). It’s software that runs on PCs, web browsers and mobile devices, and is centrally hosted on servers outside our data centers (in “the cloud”). This technology...