by Greg Head | Oct 8, 2016 | Export, Resources
David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
by Greg Head | Jun 3, 2016 | Export
Your startup has built a software product that has “cool features” that actually work. That’s a big milestone for every startup. The thing actually works! Your customers talk about your product’s features by name and they give you feedback on...
by Greg Head | May 20, 2016 | Export
This week, Sports Authority, one of the largest “big box” sporting goods retailers in the U.S., announced they are closing all 450 stores, selling their inventory and shutting down. Dozens of other public retailers also announced slower growth, lower...
by Greg Head | May 6, 2016 | Export
As an independent advisor and consultant to CEOs of growing companies, my days are very different from the software executive game I played for over 25 years. In addition to client meetings, advisory calls and running my business, I’m working on a book, blogging...
by Greg Head | Apr 22, 2016 | Export
The product your customers evaluate, purchase, use and talk about is not just the product you deliver to them. The actual product is critically important, but it’s not the “whole product” in the eyes of your customer. There’s more to the story, and it has to be...
by Greg Head | Feb 22, 2016 | Export
Creating a new venture and surviving the brutal startup phase often feels like a negotiation in which you need to say Yes to everyone just to survive. This is the fastest way to end up in startup purgatory – you get started but you get stuck on your way to scalable...
