How is Marketing Different than Sales?

How is Marketing Different than Sales?

A salesperson selling face to face can find a customer problem and then select one of their many solutions to solve that problem. That’s how sales works: “We can fix your specific problem from our menu of solutions.” That’s not how marketing...

Founders are Chief Believer Officers

When you start a company, you do every job in the business. As you add employees, you stop doing a few things yourself and hire others to do them. For companies that grow big enough, your team members eventually do all of the day-to-day functions of the business. What...