We help tech founders and their teams
Create Marketing that Works
to Scale Up Faster
Clarify Your Message
Decide who you really serve and clarify the amazing value you offer to them to start selling more.
Create Repeatable Growth
Execute successful marketing and sales tactics that can be scaled up.
Attract Better Customers
Create an inspiring message that attracts the right customers, employees, and investors.
Creator of the Scaling Point System
Greg had a successful 30-year career in the software business as the marketing leader at three great startups that grew to global scale in the CRM industry: ACT!, SalesLogix and Infusionsoft. He has helped grow two startups to $100 million in revenues as a chief marketing officer, president, or product leader. He is the creator of the Scaling Point system which has been used by hundreds of companies around the world.
You don’t need more spending and effort
You need a better marketing strategy
Proven and Practical Marketing Strategy
The Scaling Point System
Getting to “product-market fit” with a message that resonates with your best customers is hard–especially when you are trying to grow your business.
The Scaling Point System helps you align your team around the right message for your market and prioritize your efforts.
The Scaling Point System includes six strategic elements that work together: Category, Target Customer, Benefit, Differentiation, Purpose, and Credibility.
These are positioning “laws of nature” you must define clearly to create great marketing, team alignment, and repeatable growth.
“Our software startup was a classic case of ‘complexity doesn’t scale.’ Our message took too long to understand and everything in our business was too complicated. We got crystal clear on our category, our target customer, and our key benefits relative to our competition in our Scaling Point workshop. Everything got way easier to execute in the business after that.”
“We have a tech-enabled service that worked great and I knew how to sell it, but we needed to grow faster with marketing. Going through the Scaling Point process helped us to create a simpler, stronger story that sells even faster. As crazy as it sounds, the simpler we make our message, the faster we grow.”