Scaling Point Blog

How is Marketing Different than Sales?

A salesperson selling face to face can find a customer problem and then select one of their many solutions to solve that problem. That's how sales works: "We can fix your specific problem from our menu of solutions." That's not how marketing works. Marketing doesn't...

read more

Founders are Chief Believer Officers

When you start a company, you do every job in the business. As you add employees, you stop doing a few things yourself and hire others to do them. For companies that grow big enough, your team members eventually do all of the day-to-day functions of the business. What...

read more

Find the Right Funding

When savvy founders with real businesses ask me if they should raise money from investors, my first response is always the same: “Don’t raise money right now. Wait a little longer and gut it out.” I know they desperately need additional cash to fuel product...

read more

Keep moving forward

Last year I met with over 300 founders and CEOs, worked deeply inside 30 businesses all over the U.S., and spoke to thousands of people at conferences and events. Despite that, my own business wasn’t a cakewalk and many things didn’t work out the way I had planned. My...

read more

How I became Greg Head from Egghead

In 1987, I returned to the Chicago area with a newly minted liberal arts degree in economics, with honors, from the University of Iowa. I had no clue how I was going to enter the adult world and get a real job. During a few interviews, I felt totally uncomfortable and...

read more

Startups should be called “experiments”

My 23-year-old son Ethan is the co-founder of a software startup that has taken him from San Jose, California to Manila, Philippines to New York City. He put his electrical engineering degree on the shelf to start his company, called Groundwork, almost a year ago....

read more

Why Chick-fil-A doesn’t sell hamburgers

Chick-fil-A is now the 3rd largest fast-food restaurant chain in the country, behind McDonald's and Starbucks. They just sell chicken sandwiches. $13 billion of them a year. Chick-fil-A doesn’t sell hamburgers. Their average revenue per restaurant is more than 50%...

read more

Get Started

If your marketing is stuck, the Scaling Point workshop will bring clarity, alignment and better results.

Let's have a call to understand your challenges to see if Scaling Point consulting can help.