Scaling Point Blog

The biggest myth about marketing

All of us experience marketing all day long, almost everywhere we look. Surprisingly, this causes most people think they understand the marketing game. That’s like eating a nice meal at a restaurant and proclaiming you can cook it yourself and run the restaurant. “I’m...

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Hard lines create long lines

When I see a movie or a painting, I see the result of what someone created. I don’t think much about how it was made. I don’t understand it like someone who studied art or made a movie. When I see a website, ad, sales pitch or product design, I don’t just see it for...

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Entrepreneurs figure it out

I’ve noticed something that all successful entrepreneurs say when they are interviewed about how they grew their crazy startups into big businesses. You also hear it in interviews with Olympic gold medal athletes. And when successful individuals talk about their...

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How I got great PR results on the second try

Public Relations is one of the trickier parts of the marketing game. It’s not like digital advertising or email marketing, where you can push a button and make measurable things happen right away. A year ago, I hired a savvy PR agency to book me for speaking, podcast...

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Beware the Startup ADD Trap

Discovering and executing on your Scaling Point is a necessary requirement for growing a little company into a big one. But why is it so rare? There are two reasons why Startup ADD is an almost universal disease that is very hard to cure. First, starting up requires...

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Sorry, not all startups should be funded

Surprised at how hard it is to raise funds for your startup or growing business? Almost every entrepreneur I know who has tried to raise money is surprised by the incredible amount of time, effort and energy needed to raise equity capital. Some actually do raise money...

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Think you’ve hit a wall? It’s only the next step.

Like most entrepreneurs who are trying to achieve big things, I pay attention to what’s working and what’s not. Some things are working pretty well for me, so I keep doing them. Other things are not working so well. I’m struggling or stuck. What used to work no longer...

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