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The startup story of Guitar Hero, the mega-hit that almost didn’t happen

The startup story of Guitar Hero, the mega-hit that almost didn’t happen

by Greg Head | Dec 23, 2016 | Export

A few months ago, I had a long conversation over dinner with entrepreneur and investor Michael Dornbrook. I got to hear how his startup company went from long-suffering video game creator to one of the most successful companies of its time. Michael has a great story....
The 7 telltale signs you have deeper problems that limit your growth

The 7 telltale signs you have deeper problems that limit your growth

by Greg Head | Nov 4, 2016 | Growing Your Business, Marketing Strategy

When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist when execution isn’t happening and you can figure out something fast to make it...

The 7 Marketing Strategy Questions for Entrepreneurs

by Greg Head | Oct 8, 2016 | Export, Resources

David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
The Five Epiphanies – the proven path to growing your startup

The Five Epiphanies – the proven path to growing your startup

by Greg Head | Jul 8, 2016 | Blogs, Entrepreneurship, Growing Your Business, Marketing Strategy

I met with two founders of a local startup software company last week. After learning about their history and current situation, we started to dig in on their big question, “How can we grow faster?” Game on. Regardless of company size, my...
The Real Marketing Problem for Startups – Low “Signal Strength”

The Real Marketing Problem for Startups – Low “Signal Strength”

by Greg Head | Jun 29, 2016 | Entrepreneurship, Growing Your Business, Marketing Strategy

It’s pretty cool to be a startup these days. We see headlines every day about massive success stories like Uber, Snapchat, Facebook and other big companies that started small, had explosive growth and changed the world. We don’t hear about the other 95% of...
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