by Greg Head | Jun 3, 2018 | Blogs
Chick-fil-A is now the 3rd largest fast-food restaurant chain in the country, behind McDonald’s and Starbucks. They just sell chicken sandwiches. $13 billion of them a year. Chick-fil-A doesn’t sell hamburgers. Their average revenue per restaurant is more than...
by Greg Head | May 25, 2018 | Entrepreneurship, Marketing Strategy, Resources
From early 2011 to the end of 2015, I was the chief marketing officer of Infusionsoft (now called Keap) where I led the marketing group. I was part of an amazing team that helped grow this amazing startup into a world-changing software company. During this time we...
by Greg Head | May 18, 2018 | Blogs
Experienced venture capital investors have been telling us for years how they “invest in big markets and founding teams.” Markets and People. First, there needs to be a new market category that can grow big enough to support a couple market-leading companies that will...
by Greg Head | Apr 14, 2018 | Blogs
All of us experience marketing all day long, almost everywhere we look. Surprisingly, this causes most people think they understand the marketing game. That’s like eating a nice meal at a restaurant and proclaiming you can cook it yourself and run the restaurant. “I’m...
by Greg Head | Mar 19, 2018 | Export
When I see a movie or a painting, I see the result of what someone created. I don’t think much about how it was made. I don’t understand it like someone who studied art or made a movie. When I see a website, ad, sales pitch or product design, I don’t just see it for...
