by Greg Head | Apr 14, 2018 | Blogs
All of us experience marketing all day long, almost everywhere we look. Surprisingly, this causes most people think they understand the marketing game. That’s like eating a nice meal at a restaurant and proclaiming you can cook it yourself and run the restaurant. “I’m...
by Greg Head | Feb 24, 2018 | Blogs
I’ve noticed something that all successful entrepreneurs say when they are interviewed about how they grew their crazy startups into big businesses. You also hear it in interviews with Olympic gold medal athletes. And when successful individuals talk about their...
by Greg Head | Feb 8, 2018 | Blogs
Public Relations is one of the trickier parts of the marketing game. It’s not like digital advertising or email marketing, where you can push a button and make measurable things happen right away. A year ago, I hired a savvy PR agency to book me for speaking, podcast...
by Greg Head | Jan 21, 2018 | Blogs
I have been an observer and student of the Scaling Point for 25 years. It’s the strangest thing. It’s completely obvious on the outside, yet we don’t notice it or understand it. It’s hidden in plain sight. Like the joke about the fish that says to another, “How’s the...
by Greg Head | Jan 12, 2018 | Blogs
In the startup-to-scale-up growth game, achieving “product-market fit” has become a common indicator of a startup’s potential to grow into a successful company. This term was created and popularized by startup tech founders, investors and advisors in Silicon Valley....
by Greg Head | Jan 5, 2018 | Blogs
Discovering and executing on your Scaling Point is a necessary requirement for growing a little company into a big one. But why is it so rare? There are two reasons why Startup ADD is an almost universal disease that is very hard to cure. First, starting up requires...
