by Greg Head | Oct 29, 2017 | Export
Tech startups and innovative businesses are out to create new industries, or at least put new twists on established industries. This creates a challenge for these entrepreneurs. Most are not prepared to answer the question, “What business are you in?” As...
by Greg Head | Jun 1, 2017 | Growing Your Business, Marketing Strategy
Your audience doesn’t always hear you as clearly as you think they do. What your business is and why it exists may be clear in your head, but most entrepreneurs are surprised when they ask their prospects, customers and even their own employees to describe their...
by Greg Head | May 20, 2016 | Export
This week, Sports Authority, one of the largest “big box” sporting goods retailers in the U.S., announced they are closing all 450 stores, selling their inventory and shutting down. Dozens of other public retailers also announced slower growth, lower...
