Free Resources
The marketing strategy story of how Infusionsoft grew from $15M to $100M revenues in 5 years [PDF EBOOK]
From early 2011 to the end of 2015, I was the chief marketing officer of Infusionsoft (now called Keap) where I led the marketing group. I was part of an amazing team that helped grow this amazing startup into a world-changing software company. During this time we...
The 13 Essential Slides in a Great Investor Pitch Deck [PDF EBOOK]
This pitch deck template contains the core elements that investors expect you to cover when you first present your company. Miss one of these key elements and your story is incomplete. Fortunately, these elements are the same whether you are raising money from angel...
27 awesome SaaS metrics resources
The software industry has almost finished its 10-year conversion to SaaS (software as a service). It's software that runs on PCs, web browsers and mobile devices, and is centrally hosted on servers outside our data centers (in “the cloud”). This technology change has...
12 Strategic Planning Exercises to Help You Get Amazing Results Next Year
If you are like most early-stage entrepreneurs, you set aggressive goals. You probably got a lot done this year, but you still came up short on achieving everything on your plan. Now it's time to assess how you did this year and determine what needs to happen next...
The 7 Marketing Strategy Questions for Entrepreneurs
David Hewlett, co-founder of Hewlett-Packard, used to say this: "Marketing is too important to leave to the marketing department." He knew the strategic questions that drive great marketing execution are the same questions at the core your business strategy. These...
The Basic Elements of the Angel Investor Pitch
Angel investors regularly hear pitches from local entrepreneurs who need money for their growing startups. Unfortunately, too many entrepreneurs don't succeed in their first meeting with potential investors. How can you be more successful with your fundraising...