by Greg Head | May 25, 2018 | Entrepreneurship, Marketing Strategy, Resources
From early 2011 to the end of 2015, I was the chief marketing officer of Infusionsoft (now called Keap) where I led the marketing group. I was part of an amazing team that helped grow this amazing startup into a world-changing software company. During this time we...
by Greg Head | Jun 1, 2017 | Growing Your Business, Marketing Strategy
Your audience doesn’t always hear you as clearly as you think they do. What your business is and why it exists may be clear in your head, but most entrepreneurs are surprised when they ask their prospects, customers and even their own employees to describe their...
by Greg Head | Jan 31, 2017 | Marketing Strategy
Have you ever delivered a great sales pitch to an ideal buyer but they didn’t call you back? Or made a great presentation about your new business idea but the audience didn’t buy in? Your pitch may have been flawless, your argument clear and your demo powerful. Still,...
by Greg Head | Nov 4, 2016 | Growing Your Business, Marketing Strategy
When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist when execution isn’t happening and you can figure out something fast to make it...
by Greg Head | Jul 8, 2016 | Blogs, Entrepreneurship, Growing Your Business, Marketing Strategy
I met with two founders of a local startup software company last week. After learning about their history and current situation, we started to dig in on their big question, “How can we grow faster?” Game on. Regardless of company size, my...
by Greg Head | Jun 29, 2016 | Entrepreneurship, Growing Your Business, Marketing Strategy
It’s pretty cool to be a startup these days. We see headlines every day about massive success stories like Uber, Snapchat, Facebook and other big companies that started small, had explosive growth and changed the world. We don’t hear about the other 95% of...
