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Your business is defined by what you say no to

Your business is defined by what you say no to

by Greg Head | Jun 1, 2017 | Growing Your Business, Marketing Strategy

Your audience doesn’t always hear you as clearly as you think they do. What your business is and why it exists may be clear in your head, but most entrepreneurs are surprised when they ask their prospects, customers and even their own employees to describe their...
How your startup can be more credible and less crazy-looking

How your startup can be more credible and less crazy-looking

by Greg Head | Jan 31, 2017 | Marketing Strategy

Have you ever delivered a great sales pitch to an ideal buyer but they didn’t call you back? Or made a great presentation about your new business idea but the audience didn’t buy in? Your pitch may have been flawless, your argument clear and your demo powerful. Still,...

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