Entrepreneurs figure it out

Entrepreneurs figure it out

I’ve noticed something that all successful entrepreneurs say when they are interviewed about how they grew their crazy startups into big businesses. You also hear it in interviews with Olympic gold medal athletes. And when successful individuals talk about their...
How I got great PR results on the second try

How I got great PR results on the second try

Public Relations is one of the trickier parts of the marketing game. It’s not like digital advertising or email marketing, where you can push a button and make measurable things happen right away. A year ago, I hired a savvy PR agency to book me for speaking, podcast...

Scaling Points are everywhere, yet hidden in plain sight

I have been an observer and student of the Scaling Point for 25 years. It’s the strangest thing. It’s completely obvious on the outside, yet we don’t notice it or understand it. It’s hidden in plain sight. Like the joke about the fish that says to another, “How’s the...
What’s the difference between Product-Market Fit and the Scaling Point?

Beware the Startup ADD Trap

Discovering and executing on your Scaling Point is a necessary requirement for growing a little company into a big one. But why is it so rare? There are two reasons why Startup ADD is an almost universal disease that is very hard to cure. First, starting up requires...
Sorry, not all startups should be funded

Sorry, not all startups should be funded

Surprised at how hard it is to raise funds for your startup or growing business? Almost every entrepreneur I know who has tried to raise money is surprised by the incredible amount of time, effort and energy needed to raise equity capital. Some actually do raise money...
How a startup founder fixed his investor pitch

How a startup founder fixed his investor pitch

Last week I helped the founder of a software company with his 15-slide presentation for potential investors. His senior leadership team was there to contribute. We had already done the work on their focus strategy and growth plan, so the pieces were falling into place...

Long Lines Are Great Marketing In Action

Every business wants a long line of potential buyers ready to purchase (or ready to talk to a salesperson about buying). I take note when I see a long line of eager customers. A long line of potential customers means faster revenue growth, higher profits and...