How I became Greg Head from Egghead

How I became Greg Head from Egghead

In 1987, I returned to the Chicago area with a newly minted liberal arts degree in economics, with honors, from the University of Iowa. I had no clue how I was going to enter the adult world and get a real job. During a few interviews, I felt totally uncomfortable and...
Startups should be called “experiments”

Startups should be called “experiments”

My 23-year-old son Ethan is the co-founder of a software startup that has taken him from San Jose, California to Manila, Philippines to New York City. He put his electrical engineering degree on the shelf to start his company, called Groundwork, almost a year ago....

What VC investors mean when they say, “We invest in people”

Experienced venture capital investors have been telling us for years how they “invest in big markets and founding teams.” Markets and People. First, there needs to be a new market category that can grow big enough to support a couple market-leading companies that will...

The biggest myth about marketing

All of us experience marketing all day long, almost everywhere we look. Surprisingly, this causes most people think they understand the marketing game. That’s like eating a nice meal at a restaurant and proclaiming you can cook it yourself and run the restaurant. “I’m...
Hard lines create long lines

Hard lines create long lines

When I see a movie or a painting, I see the result of what someone created. I don’t think much about how it was made. I don’t understand it like someone who studied art or made a movie. When I see a website, ad, sales pitch or product design, I don’t just see it for...
Entrepreneurs figure it out

Entrepreneurs figure it out

I’ve noticed something that all successful entrepreneurs say when they are interviewed about how they grew their crazy startups into big businesses. You also hear it in interviews with Olympic gold medal athletes. And when successful individuals talk about their...
How I got great PR results on the second try

How I got great PR results on the second try

Public Relations is one of the trickier parts of the marketing game. It’s not like digital advertising or email marketing, where you can push a button and make measurable things happen right away. A year ago, I hired a savvy PR agency to book me for speaking, podcast...

Scaling Points are everywhere, yet hidden in plain sight

I have been an observer and student of the Scaling Point for 25 years. It’s the strangest thing. It’s completely obvious on the outside, yet we don’t notice it or understand it. It’s hidden in plain sight. Like the joke about the fish that says to another, “How’s the...